This rustic boulevard, photographed at the turn of the twentieth century, occupied a Los Angeles neighborhood with the aspirational name of Edendale. One hundred years later, it’s called Echo Park. The street was then Allesandro. Now it’s Glendale Boulevard, or more accurately, a two-mile suction tube for automobiles hurtling toward downtown Los Angeles.
On this modest strip, from 1909 to 1928, prospered a genial group of fruits and nuts who flocked to our sunny clime to make moving pictures. Edendale wasn’t a random happening. At its height it was a beehive of integrated film activity.
Selig Polyscope was the groundbreaker, but pioneering Keystone Film Company (home of the Kops) soon followed. Then came the American branch of French filmmaker Pathe, Norbig, and Mixville, the “ville” named after cowboy star Tom Mix.
The big guy on the block was Mack Sennett whose impressive campus-style film factory prefigured those to be erected in Culver City, Westwood, and Universal City. Sennett’s eventual move to Studio City in 1928 would mark the end of the Edendale era.
On Allesandro Street’s dusty outdoor stages, under the glaring southern California sun, trod the likes of Roscoe Arbuckle, Charles Chaplin, Chester Conklin, and the young Mabel Normand.
The era’s most accomplished film director was Francis Boggs. The violent murder of Boggs shattered the community and spurred its gradual decline as a center of film making. Jesse Lasky, Cecil DeMille and Carl Lammele picked up the shards of Edendale and advanced the industry, giving birth to “real” Hollywood.
There’s an astonishing lack of awareness of the existence of this pre-Hollywood neighborhood in Los Angeles. The only memorial is an inadequate plaque honoring Sennett but stuck in the wrong location – it’s where the Selig studio once stood.
All of this arcania I learned at a marvelous lecture at Hollywood Heritage‘s Evening at the Barn series. Giving the talk was Robert Birchard, a film historian whose vast knowledge informed my piece about Theodore Kosloff, the Ballets Russes dancer who was a loyal member of Cecil B. DeMille’s repertory troupe of actors.
Cameras rolled on the first Edendale production in October 1909, one hundred years ago this month. Happy Birthday, Edendale. For your birthday present, we are going to remember you.
photo credit: robert s. birchard collection
I’m enjoying your historic pieces, both Edendale and design exhibit. I especially like your use of links to add images. More to come? I hope so!
Nice to note the 100th anniversary of filmmaking in Los Angeles. Robert Birchard is certainly a historian of tremendous depth of knowledge! Reading your piece, though, I was reminded of another tidbit of California history… that “Allesandro” boulevard was undoubtedly named after the character of Allesandro in Helen Hunt Jackson’s romantic protest novel, “Ramona.” I’ve just come back from Ventura county where I spent a weekend at the annual “Ramona Days” festival at Rancho Camulos, known as “The Home of Ramona.” (This is a related, but completely different location than Hemet, CA, where the Ramona Pagent has been presented annually since 1923.) More fascinating history to study! But back to dance and film…