Bill Stern’s keen eye for California design

Visual arts
For about half a century starting in the 1890s, California orange and lemon growers branded their wares using vivid and outstanding graphic design. The fancifully imagined, richly colored paper labels adhered to wooden packing crates. When (pre-printed) cardboard boxes replaced the crates, labels fell into disuse. Warehouses were full of them by the early 1950s. Now they are valued art objects. ...